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The site lauraedlund.ca had the following in the site, "About Laura Edlund Writing, Editing and Communication Services." We noticed that the website stated " I write and edit for readers, for writers, for publishers and other businesses, for government agencies, and for non-profits from Toronto and around the world, and I have been doing this for over 30 years! I blog sporadically, so please check out my latest offering." It also stated " I work in the southern office of an Arctic publisher. Available on a freelance basis for manuscript evaluations, editing, and consultations." The header had writer as the highest ranking keyword. This keyword was followed by editor, professional, and experience which isn't as urgent as writer. The other words the site used was Toronto. Canada is also included but will not be understood by web engines.